Being an author these days is a lot like being a carnival barker for a 1930s penny arcade or circus: you have to be able to sell your own work. If you’re self-published, you don’t have a publisher backing you up and are basically one shouting merchant in the marketplace from Raiders of the Lost Ark. And even if you have a publisher, your marketing is largely up to you.
So how should you go about it? Obviously, things like school author visits are a fantastic way to share your writing, but they don’t happen every day. You could hire Meryl the flying yak to bleat your name from the rooftops, but I don’t have that kind of cash.
Lots of authors also maintain a blog, which helps get their name out there. Having a blog lets potential readers get a sense of your personality, your interests, and just who the heck they’re buying books from But what should you blog about?
Well, if you’re like me, you blog about the intricacies of Scooby Doo, fast food, the ancient sport of lightsabers dueling, Sesame Street, gerbils, beards, and the dark god of the ‘90s known as the Furby. My blog is truly a place for those of high intellect and innate curiosity.
So head over to https://josephcaldaraauthor.com/blog/ and check out my musings. Just don’t take it too seriously. I don’t want to get angry letters from Furby fanboys.